Step-by-step roadmap for finding keywords that are easy to rank for while still driving significant traffic.
1. Defining Keywords and Their Importance
- What is a Keyword? It is any word or phrase a user types into Google. Every search starts with a keyword.
- The Goal of Research: Finding the specific terms people use provides insight into their needs and desires, allowing you to create content that matches those searches.
2. Finding Your Niche
- Start Broad: Begin with a major category like Health, Travel, or Technology.
- Narrow Down: Use a tool like GravityWrite to find a specific niche. For example, within “Health,” you might choose “Healthy Aging.”
- Get Specific (Longtail Keywords): Instead of just “Healthy Aging,” look for more specific ideas like “skincare for anti-aging” or “diet plans for seniors.” These have less competition and clearer intent.
3. Generating Title Ideas Using Google
- Google Autofill: Type your keyword into Google to see what it automatically suggests.
- Analyze Results: Look at the top-ranking articles for inspiration on specific, refined titles (e.g., “Tips for seniors to maintain good health”).
- “People Also Ask”: Use this section to find related questions that users are actively searching for.
4. Analyzing Keyword Metrics
The video uses Mangools (KWFinder) to evaluate keywords based on two critical factors:
- Keyword Difficulty (KD): This is a score indicating how hard it is to rank. The video recommends looking for a score below 30 (Green/Easy).
- Search Volume: This is the number of monthly searches. The ideal keyword has Low Difficulty but High Search Volume.
- Pro Tip: If a primary keyword is too hard (e.g., KD 49), look for variations or related terms that have lower competition (e.g., KD 14).
5. Capturing Secondary Keywords
- While researching, collect a list of “potential keywords” or related terms.
- Why? Including these in your content helps you capture broader search traffic and improves your overall SEO authority.
6. Creating SEO-Optimized Content
The tutorial concludes by showing how to use GravityWrite‘s “SEO Optimized Blog Post” tool:
- Input: You enter your chosen title and your list of secondary keywords.
- Output: The tool generates a full-length blog post that naturally incorporates those terms.
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